Nowadays, advertising has gone to the next level, and photography has become an integral part of it.
Advertising Photographer Simon, along with his team, captures images for advertising purposes to promote his clients products and services. He has been providing advertising photography and motion to brands worldwide for over three decades. Pre production, Simon and his team meet the client to discuss their requirements , such as knowing the theme, target audience for the advertising of their brand. Shoots can range from a days production to a week capturing multiple images and motion to cover all the medias that encompass advertising these days.
Advertising pictures appear in brochures, catalogs, print and billboards not to mention all the social media channels. Simon has not only spent many years as a professional photographer but also as a photo retoucher so is equally at home behind the retouching system too.
This means he can quickly solve problem on location if they may arise and also keep hands on during the whole project ensuring the final image meets the brief. Professional advertising photography means not only fulfilling clients briefs closely to the client’s requirements and budget but also advising on potential better solutions too both creatively and to stretch budgets further.
The modern advertising photographer has to wear many hats and keep up with the ever changing technology and services clients demand.
These range from the obvious stills and motion to a blend of the two with cinegraphs, parallax 2.5D, stop motion, time-lapse, hyper-lapse and the list constantly evolves and certainly keeps photography fun!