At the end of last year, I decided to totally rebrand, make some further tweaks to my website and also change the way I market my work.
The last few years have been very fruitful for assignments so you won’t see me complaining, never the less, I felt I needed to freshen things up.
Along with my approach, I decided to have some new promotional packs designed to hold a small selection of the work that I could choose from to post to a select number of potential clients.
The envelopes are created from a stunning grey pearlescent paper and foil stamped with the new logo.There are 12 5×4 inch image cards to choose from to place inside and these will be added too when required.
These are not something I had created to mass mail but instead, are used to showcase what I do to select number of contacts whom I would love to work collaborate with.
If you would like to download a PDF overview of our current book you can do so here
2013 was a busy year not only for assignments but for the real work of marketing (getting the work to shoot).
Having been in the business for 26 years (or something close to that) I have promoted myself with some very clever & creative mailers over the years.
These ranged from branded boxes containing mini postcards of our work to beautifully printed and designed pop up cards.
These days however I stick to the less creative but more effective (in my opinion) A5 postcard for my main marketing.
These are targeted to creatives and agencies whom I would like to work with and are a good fit to my style of work and followed up with a Book drop off where possible.
This little lot are the final batch of my current mailer to head out and the first mailing of the new year and then it’s to the printer with the first new card of 2014… just hope the price of stamps do not go up !
Pleased to announce one of our images have once again won an award in the Epson Panoramic Awards.
We have entered a few times over the years and have been lucky enough to come away each time with some success which we are very pleased to receive.
This year we received a Bronze Award for the image titled “The Mud Horse Fisherman”.
The image shows Adrian Sellick one of the last mud horse fishermen on the banks of the Bristol Channel spitting distance from EDF Energy Hinkley Point Nuclear Power Station.
This week we have taken delivery of our latest promotional cards and started to post out.
Marketing is a major part of any business and as I have mentioned before I often feel we are keeping the post office going with the amount of stamps we get through.
In this age of email, websites etc some think that posting anything physical anymore is old school. For us printed promotions despite the extra work,cost etc are still the main and most effective marketing tool we use.
It feels like I have kept the post office afloat this last 18 months or so with the amount of promo cards we have been posted out.
Next week we prepare our latest mailer to be shipped to the many agencies & clients we would love to work with.This latest one features images from a couple of recent shoots and can be downloaded as a PDF here.
A great site for finding photographers if you are albeit a little bit further away from the UK, is this new Australian site