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In this day and age we are told it’s all about “The Brand” and being known as a specialist in a particular area.
I’m no different my strength and biggest passion are definitely in capturing people on location .
Does this mean I’ve never been able to shoot anything else ? of course not in fact I used to photograph cars for many years. On the back of this I also got involved very early on into HDR
image based lighting for the rendering of Computer Generated Images for the automotive industry.
I’ve also had clients ask me to captured things that I definitely would not consider my strongest areas or ever promote to be a specialist in such as food.
Obviously I always explain this to the client and if they still want me to do the job and I’m happy I can do a good job I’ll do it. I’m only capable of this because I’ve been around a bit and confident in my craft and knowledge of lighting etc.
Interiors are another genre I have done for many years and still do.
I’ve resisted putting this work on my main website until now due to the concern that it might dilute my specialist areas of Travel & Corporate Lifestyle.
However it’s an area I get asked to shoot a lot and enjoy plus it does have some crossover into the Travel market so I’ve added some of this work as a gallery Luxurious Interiors.