Promotion Archives - Simon Plant Photographer

Feb

Rebranding & Promotion Packs

At the end of last year, I decided to totally rebrand, make some further tweaks to my website and also change the way I market my work.
The last few years have been very fruitful for assignments so you won’t see me complaining, never the less, I felt I needed to freshen things up.
Along with my approach, I decided to have some new promotional packs designed to hold a small selection of the work that I could choose from to post to a select number of potential clients.
The envelopes are created from a stunning grey pearlescent paper and foil stamped with the new logo.There are 12 5×4 inch image cards to choose from to place inside and these will be added too when required.
These are not something I had created to mass mail but instead, are used to showcase what I do to select number of contacts whom I would love to work collaborate with.

If you would like to download a PDF overview of our current book you can do so here

Promo-pack-1

Mar

Book Revamped

Our main Book is back after spending several months doing the rounds with creatives in London.
After a bit of a tidy up and a re edit and updated with new work it’s ready to out again tomorrow.
A high resolution PDF version can be downloaded HERE

May

Latest Printed Promotional Mailer

This week we have taken delivery of our latest promotional cards and started to post out.
Marketing is a major part of any business and as I have mentioned before I often feel we are keeping the post office going with the amount of stamps we get through.
In this age of email, websites etc some think that posting anything physical anymore is old school. For us printed promotions despite the extra work,cost etc are still the main and most effective marketing tool we use.

Aug

XXL Books “The Monster Photo Directory”

I suppose it does not matter what you do if you are self employed for a living we all get approached to advertise in something or other.
If you are a commercial Photographer it seems to be calls or emails about placing adverts on photographic web portals or in some promotional book that is being distributed to every creative and his dog.
Don’t get me wrong I’ve done my fair share of promoting in a few of these publications over the years and some are well respected and are actually used by the Designers and Ad Agency creatives who receive them.
I’m pretty picky about where I spend my advertising budget and generally stick to direct marketing these days and give little time to looking at paid space in books. However a few weeks ago I received a call from a very nice Dutch fellow called Eric Kievit who chatted to me about a monster sized 50x70cm photography book his company XXL Books produced.
I have several Dutch friends whom I have met while visiting Turkey where we have a holiday home and so had an enjoyable chat about many things Dutch including Football and how some of my favorite photographers all seem to be either Dutch or German.
Despite my doubts over advertising in this impressive sounding publication this year Eric kindly said he’d send me a copy (all 10kg of it !) in the post of their Dutch Photography edition so that I could experience & enjoy the stunning photography.
True to his word the book turned up a few days ago and it really is an impressive publication not only in size and weight but also in the quality of the reproductions.
I look forward to seeing the U.K version and maybe submitting my own work at some point in the future.